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Principal Investigator: Seth T. Pardo, M.A.
Executive Summary:
A review of the psychological and applied economic literature suggests that there exists a correlation between risk perception and behavioral decision making (Payne, Bettman, & Johnson, 1992). The data, however, are inconsistent; there is empirical support for both positive and negative correlations (Brewer, Weinstein, Cuite, & Herrington, 2004) that are equally recognized as intuitively plausible (Kotchick, Shaffer, Forehand, & Miller, 2001). For example, adolescents are likely to start smoking despite knowing it increases health risks (positive correlation; Halpern-Felsher, Biehl, Kropp, & Rubinstein, 2004). Conversely, learning that a flu shot decreases your risk of contracting flu during flu season motivates a person to get inoculated (negative correlation; Brewer & Hallman, 2006).
Brewer and colleagues (2004) demonstrated that these inconsistencies are in part due to inappropriate modeling, mismeasurement, and incorrect data interpretation. In brief, Brewer and colleagues suggest that a person's current risk perception is moderated by past experience. Looking forward, risk perception is not linear (i.e., perceived risk does not directly influence behavior), but instead is a mediated circular model whereby perceived risk at time 1 influences behavior time 1, which then influences perceived risk at time 2, which then influences behavior at time 2, and on.
Fuzzy-trace theory is a dual-process model of memory and reasoning whereby people form gist and verbatim mental representations (Reyna, 2004; Reyna & Brainerd, 1995). Gist representations are categorical and are more qualitative in nature (e.g., this test was very hard); verbatim representations are more specific or quantitative in nature (e.g., I could only answer 50% of the exam questions). Applications of fuzzy-trace theory demonstrate that people rely more on gist information rather than verbatim information to make decisions (Reyna, Lloyd, & Brainerd, 2003). Moreover, children and adolescents are more likely to use verbatim representations for decision making than adults, who typically make decisions using gist representations (Reyna & Adam, 2003; Reyna & Ellis, 1994; Reyna et al., 2003).
In this study, I briefly review the cognitive and affective factors that shape risk perception in risky medical decision making, and using fuzzy-trace theory as a theoretical platform. I then present an empirical test exploring how risk perception is processed in a sample of transgender people deciding whether to pursue gender reassignment. This study uses fuzzy-trace theory (FTT), which is an established theory of memory, judgment and decision making (Reyna & Brainerd, 1995).
If you are interested in participating in this study, please contact the principal investigator.
Pardo, S. T. & Reyna, V. F. (February, 2009).
Risky Decision Making and Risk Perception in Gender and Sexual Minority Populations. Poster at the HEAA Graduate Research Symposium, February 11, 2009, Cornell University, Ithaca, NY.